Incense Pro — Shopify build
Ten years with one client — from a first website built before they had a shop, to three physical stores and three websites we still support.
- Client
- Incense Pro
- Sector
- Home fragrance
- Platform
- Shopify
- Region
- Los Angeles, US
- Status
- Live store
About the project
The challenge
In 2016 the client wanted to sell incense and home fragrance online. They had no technical background, no developer, and at that point no physical shop either — the website came first. Everything had to be explainable to someone who had never run a store online, and simple enough for them to operate day to day without calling anyone.
Our solution
We built the first store, then kept building as the business grew. What began as one website is now three, alongside three physical shops in Los Angeles. The websites run on a shared theme system so a change made once carries across all of them, and we have stayed with the account throughout — not as a retainer sold at the outset, but because each stage of growth needed the next piece building.
Process
- Started with one storefront, built to be operated by someone with no technical background
- Taught the client the parts of the admin they would actually use, rather than all of it
- Added storefronts as the business expanded rather than rebuilding each time
- Kept the three sites on a shared theme system so changes propagate once
- Aligned the online range with the physical shops as those opened
- Continued support to date, through platform changes and seasonal peaks
What we built
- Three Shopify storefronts on one shared theme system, including Crystal Candle
- Catalogue aligned across online and three physical locations
- Admin simplified around what the owner uses daily
- Seasonal and occasion merchandising the client can run themselves
- Ongoing development and support, continuous since 2016
Project at a glance
- 2016 Working together since
- 3 + 3 Websites and physical stores