New to Shopify?
Start with how a store gets built, and what moving to Shopify actually involves.
Resources
Resources
Everything we’ve learned building Shopify stores, ranking them, and shipping our own software — written down so you can use it. No fluff, no gated PDFs: practical guides, honest explainers and documentation from the people doing the work.
Start here
Four questions, four routes
Losing search traffic?
Read the speed and technical SEO material — Core Web Vitals, crawlability and what migrations do to rankings.
Weighing a custom build?
See the buy-versus-build explainers before you commission anything.
Using our products?
Setup guides and reference for the software we build and run.
Browse by topic
Where everything lives
Shopify
Development, Shopify Plus, migration and theme guides.
SEO & performance
Technical SEO, Core Web Vitals, site speed, and how migrations affect rankings.
Custom development & integration
Web apps, internal tools, and connecting your systems.
Product documentation
Setup and reference for the software we build and run.
From the blog
Documentation Notes from the work
Practical write-ups on Shopify themes, speed, migration and development — published as we finish the work rather than to a content calendar.
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Setup and reference for our products
Guides for the software we operate: FlexifySuite, FlexifyDine and the Neroli Shopify theme.
Open the Documentation Centre Questions
About our guides
What kind of resources does Flexify publish?
Flexify publishes practical guides, explainers and product documentation on Shopify development, SEO and Core Web Vitals, migration, site performance, and custom software — written by the team that builds and runs its own software, so the advice comes from real delivery, not theory.
Are Flexify’s guides free to read?
Yes. Our guides and blog posts are free and open — no sign-up wall or gated downloads. Product documentation for FlexifySuite, FlexifyDine and the Neroli theme is available in the Documentation Centre.
Can’t find what you need?
If there’s something you want explained — a Shopify problem, an SEO question, a build you’re weighing up — tell us. We may already have written it, and if not, it might become the next guide.