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Speed optimisation & SEO

Speed optimisation & SEO services that grow your business

Make your website faster, rank higher on Google, and convert more visitors into customers.

A slow website costs you traffic, rankings and sales. We combine advanced speed optimisation with proven SEO to improve performance, visibility and user experience.

Whether you run a Shopify store, a WordPress site, WooCommerce or something custom built, we help you reach faster load times, higher Core Web Vitals scores and sustainable organic growth.

flexify.ltd — measured, not illustrative
99PageSpeed
  • LCP1.2sGood
  • CLS0Good
  • INP0msGood
  • TBT0msGood
Page weight 149 KB 6 requests, no external CSS
Core Web Vitals vs Google threshold
  • LCP1.2s / 2.5s
  • CLS0 / 0.1
  • INP0ms / 200ms
  • PageSpeed99
  • Lighthouse99
  • Core Web VitalsPass

Scores for this page. Run the test yourself →

Technologies we work with

  • Google
  • Shopify
  • WordPress
  • Woo
  • Magento
  • Cloudflare
  • NGINX
  • Apache
  • Redis
  • PHP
  • MySQL
  • Analytics
  • GTM
  • PageSpeed
  • Lighthouse
  • Console
  • 14+Years of experience
  • 500+Projects delivered
  • 98%Client satisfaction
  • 24/7Support & maintenance
Why it matters

Why website speed & SEO matter

Google treats both speed and technical health as ranking factors. A well-optimised site helps you:

  • Rank higher on Google

    Speed and technical health are confirmed ranking signals, not nice-to-haves.

  • Improve Core Web Vitals

    LCP, INP and CLS brought inside Google’s thresholds and kept there.

  • Increase organic traffic

    Pages that can be crawled and understood bring visitors without paid clicks.

  • Reduce bounce rate

    People leave slow pages before they ever see what you sell.

  • Boost conversions

    Every second removed from load time is fewer abandoned carts.

  • Enhance user experience

    A fast site feels trustworthy. A slow one feels broken.

  • Improve mobile performance

    Most traffic is on a phone, and that is where Core Web Vitals are measured.

  • Increase sales and revenue

    The commercial effect usually outweighs the ranking effect.

Speed

Our speed optimisation services

Take the whole programme, or just the part that’s hurting.

Website performance audit

A complete technical audit to find the bottlenecks actually slowing your site down.

  • Core Web Vitals analysis
  • GTmetrix report
  • Google PageSpeed Insights
  • Lighthouse audit
  • Waterfall analysis
  • Database review
  • Server performance check

Core Web Vitals optimisation

The three metrics Google measures, brought within threshold and held there.

  • Largest Contentful Paint (LCP)
  • Interaction to Next Paint (INP)
  • Cumulative Layout Shift (CLS)
  • Field data vs lab data
  • Mobile and desktop parity

Image optimisation

Large images are the single most common reason a site loads slowly.

  • WebP conversion
  • AVIF support
  • Lazy loading
  • Responsive images
  • Image compression
  • Next-gen formats
  • Descriptive image filenames
  • Alt text for every image

Code optimisation

Cleaning up what the browser has to download and parse before it can paint.

  • CSS minification
  • JavaScript optimisation
  • HTML compression
  • Remove unused CSS
  • Eliminate render-blocking resources
  • Async and deferred JavaScript

Server & hosting optimisation

Your hosting environment sets the floor on how fast the site can ever be.

  • LiteSpeed servers
  • NGINX
  • Apache
  • Cloudflare CDN
  • Server caching
  • Redis
  • Memcached
  • PHP optimisation
  • Database optimisation

Third-party script audit

Apps, pixels, chat widgets and fonts are usually the real cause. We find what each one costs you.

  • Shopify app audit
  • WordPress plugin audit
  • Tracking and pixel review
  • Chat widget impact
  • Font loading strategy
  • Deferred and conditional loading

Shopify speed optimisation

On Shopify the apps are almost always the problem. We write Shopify apps, so we know where they hide.

  • Theme performance
  • Liquid code
  • App removal
  • Script optimisation
  • Collection pages
  • Product pages
  • Shopify 2.0 themes

WordPress speed optimisation

Plugin sprawl, bloated themes and an unmaintained database — usually all three.

  • Plugin cleanup
  • Database optimisation
  • LiteSpeed Cache
  • WP Rocket
  • Image optimisation
  • WooCommerce speed
  • CDN configuration
Search

Our SEO services

Technical foundations first, then the work that compounds.

Technical SEO

The structural work search engines read before they read a word of your copy.

  • Website audit
  • Crawl error fixes
  • XML sitemap
  • Robots.txt
  • Canonical URLs
  • Structured data
  • Schema markup
  • HTTPS optimisation
  • Internal linking

On-page SEO

Every page mapped to terms people actually type, not terms that sound impressive.

  • Keyword research
  • SEO content optimisation
  • Meta titles
  • Meta descriptions
  • Heading structure
  • URL optimisation
  • Image SEO
  • Internal linking

Local SEO

For businesses whose customers search with "near me" attached.

  • Google Business Profile optimisation
  • Local citations
  • NAP consistency
  • Local landing pages
  • Review management

eCommerce SEO

Product and collection pages structured so each one can rank on its own.

Shopify · WooCommerce · Magento · BigCommerce

  • Product SEO
  • Collection SEO
  • Category optimisation
  • Rich snippets
  • Product schema
  • Breadcrumb schema

Content SEO

Rankings that last come from content worth linking to, not from tricks.

  • SEO copywriting
  • Blog strategy
  • Topic clusters
  • Content optimisation
  • E-E-A-T optimisation
  • AI-assisted content enhancement

SEO reporting & monitoring

Rankings drift, plugins update and competitors move. We track it so problems surface early.

  • Monthly performance reports
  • Rank tracking
  • Search Console monitoring
  • Core Web Vitals field data
  • Crawl error alerts
  • Competitor movement
Platforms

Platforms we optimise

  • Shopify
  • WordPress
  • Woo
  • Magento
  • Laravel
  • Next.js
  • React
  • Astro
How we work

Measured before, measured after

You get the numbers at both ends, not a report saying improvements were made.

  1. 01

    Website audit

    We analyse your site’s speed, SEO health and technical performance before touching anything.

  2. 02

    Strategy planning

    A customised roadmap, ordered by impact rather than by what is quickest to do.

  3. 03

    Implementation

    Our developers optimise speed, code, content and technical SEO.

  4. 04

    Testing

    Verified with PageSpeed Insights, Lighthouse and Core Web Vitals — field data, not just lab.

  5. 05

    Monitoring

    Continuous tracking and reporting, so a plugin update doesn’t undo the work.

Why us

Why choose Flexify

We are a technical team, not a reporting agency. The work gets measured before and after, and you see the same numbers we do.

White hat only, no lock-in contracts, and the people who audit your site are the people who fix it.

  • 14+ years of experience
  • Shopify & WordPress specialists
  • Core Web Vitals experts
  • White hat SEO only
  • Technical SEO specialists
  • Performance-first development
  • Transparent reporting
  • Ongoing support
Sectors

Industries we serve

  • E-commerce
  • Healthcare
  • Real estate
  • SaaS
  • Corporate
  • Education
  • Manufacturing
  • Travel
  • Finance
  • Professional services
  • Local businesses
Questions

Frequently asked questions

How long does SEO take?

Most websites begin seeing measurable improvements within three to six months, depending on competition, website health and content quality. Technical fixes show up in Core Web Vitals within days.

Can you improve my Google PageSpeed score?

Yes. We optimise for significantly higher PageSpeed Insights scores while focusing on real-world performance and Core Web Vitals, not just the lab number.

Do you optimise Shopify websites?

Absolutely. We specialise in Shopify speed optimisation, theme optimisation and eCommerce SEO — and we build Shopify apps ourselves, so we know where the platform hides its problems.

Will website speed improve my SEO?

Yes. Faster websites provide a better user experience, improve Core Web Vitals, reduce bounce rates and support stronger search rankings.

Do you provide monthly SEO services?

Yes. We offer ongoing SEO management, technical optimisation, content strategy, backlink guidance and monthly performance reporting.

Can you guarantee top rankings on Google?

No, and nobody honestly can. We guarantee the technical work is done properly and measured at both ends — rankings follow from that, plus content and links.

Ready to grow your business?

Improve your website’s speed, increase your search rankings and generate more qualified leads.

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