There are two jobs hiding under one request. Some stores need a custom Shopify theme built from scratch; most just need theme customisation — targeted changes to a solid base. Merchants are often sold the first when they need the second, and end up with a theme only its author can maintain. We tell you which one you actually need before a line of Liquid is written.
Either way, we build it to be handed over: clean Shopify Liquid development, Online Store 2.0 sections and blocks, and content your team can edit without calling a developer. We hold client work to the same standard as Neroli, our own Shopify theme. Fixed pricing, no surprise costs.
Modifying an existing or premium theme is right when your base theme is close and you need specific changes: new sections, a redesigned product page, brand styling, or a feature it’s missing.
Building from your design in Liquid is right when no template fits your merchandising, you need unusual functionality, or a distinctive brand experience is the point.
If you’re not sure, that’s the conversation to have first. We’ll recommend the cheaper path when it does the job.
Performance is part of the build — see theme speed and technical SEO.
A theme is a codebase you’ll live in for years, so we build it to be maintained — by you, not just by us. Every layout is a 2.0 section with clear settings, the Liquid is commented, and content is editable in the theme editor. No going back to a developer to change a headline. If you ever move on from us, the next team can read it.
The template has hit its limit and every workaround makes it worse.
You want a straight answer on which is right, not an upsell.
We hand back control, so your team edits content without a ticket.
Most stores need customisation — targeted changes to a strong base theme — not a full custom build. Choose a custom Shopify theme only when no template fits your merchandising or you need a distinctive brand experience. A good developer will recommend the cheaper path when it does the job.
Customising an existing theme costs far less than a full custom build. We quote fixed scope and fixed price per project, so you know the figure before we start — based on the pages and features you actually need.
A premium template is the better value when it already covers your merchandising and you only need styling and a few sections. Choose custom Shopify theme development when the template fights you on every page, or the brand experience is the differentiator.
Online Store 2.0 is Shopify’s theme architecture built on sections and blocks with JSON templates. It lets you add, remove and reorder content on any page from the theme editor — so your team can edit the store without touching code.
Yes. We build with 2.0 sections and clear settings so you can change content, layout and imagery in the theme editor. You only need a developer for new functionality, not everyday updates.
It shouldn’t. We build mobile-first and optimise for Core Web Vitals, so a richer design doesn’t cost you speed or conversions. Performance is part of the build, not an afterthought.
The Shopify theme we build and maintain ourselves. Client work meets the same standard.
ViewFull store builds, apps and integrations from the same team.
ViewLegacy theme? Upgrade to Online Store 2.0 without losing rankings.
ViewCore Web Vitals work so a richer design still loads fast.
ViewSend us your store and your wish list. We’ll tell you whether customisation covers it — or whether a custom Shopify theme is genuinely worth building.
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