Notes from the work
Written from doing the work rather than researching it — Shopify themes, speed, migration and development. Longer guides live in our resources.
How to Choose the Right Shopify Theme for Your Online Store
Your theme controls navigation, mobile usability, page speed, product discovery and search visibility — not just how the store looks. Here is what to check before you commit.
Read the guide
What Card Testing Actually Costs a Merchant
The fraudulent orders are the smallest line. The real damage is in authorisation fees, chargeback penalties, your dispute ratio and the genuine customers you decline afterwards.
Read the guide
How to Migrate to Shopify Without Losing Rankings
Rankings are rarely lost because a store moved to Shopify. They are lost because URLs changed without redirects, content was quietly trimmed, or nobody checked the new site was crawlable.
Read the guideSomething you want covered?
We write these from the work rather than from a content calendar, so the useful suggestions come from people running stores.