Crystal Candle — Shopify build
The second brand for our longest-standing client — crystals, jewellery and candles, on the same theme system as their incense store.
- Client
- Crystal Candle
- Sector
- Crystals & spiritual
- Platform
- Shopify
- Region
- Los Angeles, US
- Status
- Live store
About the project
The challenge
Once the incense business had grown, the same client wanted a separate brand for crystals, spiritual jewellery and candles. Keeping it inside the existing store would have buried it; starting from scratch would have meant maintaining two unrelated websites. It needed its own identity without doubling the work of running it.
Our solution
Crystal Candle was built as a distinct brand on the same theme system that runs the client’s other storefronts. It looks nothing like the incense store — darker, more ornamental, aimed at a different shopper — but the underlying structure is shared, so a fix or an improvement made once reaches every site. Both connect to the same physical shops, with store selection and pickup handled in the header.
Process
- Established the brand separately from the incense store, with its own visual direction
- Built on the shared theme system rather than starting a third codebase
- Structured collections around how people shop crystals — by type, then by intent
- Wired store selection and local pickup to the client’s physical locations
- Kept the admin consistent with their other sites, so staff need learn it only once
What we built
- Distinct brand identity on a shared theme system
- Collections for bracelets, pendants, rings, candles, crystals and amulets
- Store selector and local pickup tied to the physical shops
- Multi-currency support for international shoppers
- Same admin patterns as Incense Pro, the client’s first store
Project at a glance
- 2 of 3 Sites for this client
- 1 Shared theme system